Social media mishaps and tips on how to avoid them

“Twitter hashtags, Facebook comments and Yelp reviews are a powerful marketing tool, but they’re also a quagmire of potential faux-pas.”

So true.  I have been caught out myself this very day on Twitter.

Click here to read the article in the Guardian

In the article, Thomas Brown, Director of Strategy and Marketing at The Chartered Institute of Marketing, suggests taking the ‘bull by the horns’ and admitting fault, acting swiftly and not running away and hiding are the best responses to bad publicity:

·         Ignoring a problem doesn’t mean it will go away – social media is a real-time channel and demands responsiveness.

·         Failing to admit fault or taking a dispute with a customer on to social media only casts your business in a more negative light.

·         Complaints on social media don’t always stay on social media – local or national press can pick up a story, worsening the reputational challenge facing the business.

·         Closing down a social media account or pages doesn’t make the problem go away – it can be seen as an acknowledgment of fault or a disdain for customer feedback.

As for my own experience today, I responded swiftly and apologetically to the tweet in question, I followed up with an email with further apologies and did what I had been asked to do and I hope that I have rectified the issue on the website which was partly responsible / which I could blame for the error immediately.    

There are certainly lessons to learn – the main one being think before you blog, tweet or facebook and don't make promises and then fail to fulfill them.

A friendly journalist did remind me recently that there is no such thing as bad publicity – and that in her opinion Oscar Wilde’s words are true: “There is only one thing in life worse than being talked about, and that is not being talked about.”

Does this still ring true in this savage media age?

  

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urban-archaeology.blogspot.co.uk

 Looks like an interesting blog – worth a look:

http://urban-archaeology.blogspot.co.uk/p/about-urban-archaology.html

"Chiz Harward (Urban Archaeology) has worked within the UK archaeological industry for over twenty years.  Currently based in Stroud, Gloucestershire, Chiz works across the UK and can offer a flexible presence on and off site.

Chiz specialises in the excavation and analysis of deeply stratified urban sequences commonly found in Roman and medieval London and other historic towns. Chiz is also an experienced archaeological illustrator and has been developing training materials for several years."

With an article on the blog about cold weather working, this is clearly a man who knows his stuff!

Click here to find out what do to keep yourself fit for work on site in cold weather.

A recent blog points to the pop up museum – today – at the 100 Minories site:

http://100minories.lparchaeology.com/research/100-minories-pop-up-museum/

The 100 Minories site is also worth a look – a groovy looking website, if a little confusing to navigate:  http://100minories.lparchaeology.com/about/

“100 Minories is a captivating multi-period excavation in the heart of London with an archaeological legacy spanning from Roman times right through to the modern era. Nestled between the Roman and Medieval City wall and the Medieval street of the Minories, the site is surrounded by important archaeological sites: the Roman eastern cemetery, medieval monasteries and the Tower of London…….”

The excavation by LP: Archaeology and Urban Archaeology appears to be over now, but the pop up museum display is today!!

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Oxford Westgate dig: Medieval leather shoes found

50 medieval leather shoes and a bag rare and exciting" leather and wooden objects 700 years old have been found  in Westgate Shopping Centre excavations in Oxford.  (Might that be 25 pairs of shoes I wonder?) Experts have also uncovered a wooden bowl and timber posts at the site. 

Project Director Ben Ford said: "These finds are as rare as gold and often as informative.  They tell us about the everyday people, their lives, the objects they made and the clothes they wore. It's amazing to think these shoes were worn by people who walked the streets of medieval Oxford.  Only a handful of sites will have that level of preservation.  What makes it special is the sheer volume of the material, we have only been on site four or five weeks and already have 100 objects."

The site of the shopping centre, which is being redeveloped, housed a friary for the Greyfriars religious order and was just outside the Oxford city walls at the time.

 

An open day is taking place this weekend for the public to visit the excavations as part of the National Festival of Archaeology.  Click here for details.

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