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Tuesday, 21 July 2015

Hougoumont Farm excavations update July 21st

The team arrived over the weekend and excavation has begun:





So far, they have turned up “….an array of buttons, coins and a pair glasses were zapped by the metal detectors on the battle field and are in themselves opening up interesting questions and insights. For example:

The weight of the only modern musket ball discovered is 2g heavier than the average 1815 ball that has been weighed. Our finds specialist is keen to know if this is a common fact.
The dispersement of re-enactment finds could shed light on the type of artefacts that a soldier in 1815 might lose (albeit euros had not been in circulation!)”


Also if you are on twitter, don’t just follow me @Bizinsurer, follow these too:

@DigWaterloo
@Hougoumont
  
If you haven’t been following it, get over to Youtube and find out more about the project:

As I have said so many times, I am heading out there at the weekend, so I can add to the twitter, facebook and blog updates for this very important site and project.
  
Call me to discuss your insurance needs on 0208 2550617 / 07768 865983

Friday, 17 July 2015

Social media mishaps and tips on how to avoid them

“Twitter hashtags, Facebook comments and Yelp reviews are a powerful marketing tool, but they’re also a quagmire of potential faux-pas.”

So true.  I have been caught out myself this very day on Twitter.

Click here to read the article in the Guardian




In the article, Thomas Brown, Director of Strategy and Marketing at The Chartered Institute of Marketing, suggests taking the ‘bull by the horns’ and admitting fault, acting swiftly and not running away and hiding are the best responses to bad publicity:

·         Ignoring a problem doesn’t mean it will go away – social media is a real-time channel and demands responsiveness.
·         Failing to admit fault or taking a dispute with a customer on to social media only casts your business in a more negative light.
·         Complaints on social media don’t always stay on social media – local or national press can pick up a story, worsening the reputational challenge facing the business.
·         Closing down a social media account or pages doesn’t make the problem go away – it can be seen as an acknowledgment of fault or a disdain for customer feedback.


As for my own experience today, I responded swiftly and apologetically to the tweet in question, I followed up with an email with further apologies and did what I had been asked to do and I hope that I have rectified the issue on the website which was partly responsible / which I could blame for the error immediately.    

There are certainly lessons to learn – the main one being think before you blog, tweet or facebook and don't make promises and then fail to fulfill them.

A friendly journalist did remind me recently that there is no such thing as bad publicity – and that in her opinion Oscar Wilde’s words are true: “There is only one thing in life worse than being talked about, and that is not being talked about.”

Does this still ring true in this savage media age?
  
Call me to discuss your insurance needs on 0208 2550617 / 07768 865983


urban-archaeology.blogspot.co.uk

 Looks like an interesting blog – worth a look:



"Chiz Harward (Urban Archaeology) has worked within the UK archaeological industry for over twenty years.  Currently based in Stroud, Gloucestershire, Chiz works across the UK and can offer a flexible presence on and off site.

Chiz specialises in the excavation and analysis of deeply stratified urban sequences commonly found in Roman and medieval London and other historic towns. Chiz is also an experienced archaeological illustrator and has been developing training materials for several years."

With an article on the blog about cold weather working, this is clearly a man who knows his stuff!

Click here to find out what do to keep yourself fit for work on site in cold weather.







A recent blog points to the pop up museum – today – at the 100 Minories site:


The 100 Minories site is also worth a look – a groovy looking website, if a little confusing to navigate:  http://100minories.lparchaeology.com/about/


“100 Minories is a captivating multi-period excavation in the heart of London with an archaeological legacy spanning from Roman times right through to the modern era. Nestled between the Roman and Medieval City wall and the Medieval street of the Minories, the site is surrounded by important archaeological sites: the Roman eastern cemetery, medieval monasteries and the Tower of London…….”

The excavation by LP: Archaeology and Urban Archaeology appears to be over now, but the pop up museum display is today!!


Call me to discuss your insurance needs on 0208 2550617 / 07768 865983